A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.
Aiming to place design developments in their broader context, this text describes the history of design from its emergence as a separate discipline around 1750 to the present. Arranged chronologically, and with colour-coded pages for ease of reference, the book includes time-lines and designers' biographies, as well as feature spreads on notable designers and companies. There is also a detailed list of major design museums and collections.
This hallmark text on Machine Design almost covers the entire syllabus of all Indian Universities and Polytechnics. Each chapter is written in a simple, crisp and logical way, explaining the theoretical considerations in design of machine elements. The language is lucid and easy to understand yet precisely scientific. It covers the topics in entirety meaning thereby that for a particular topic, all the facets associated with it have been dealt in a very methodical and logical manner.
Details as experiment in classroom and curriculum transformation and the professional learning of the teachers who participated in the experiment, which involved practical application of the learning theory outlined in this book to everyday classroom practice.
The social sciences have a distinctive contribution to make to the understanding and handling of design issues, both in product and systems design and in the design of the built environment. The role of cognitive psychology, particularly ergonomics, to the design process has traditionally been well appreciated. Because it provides important insights into the way people process information cognitively, it is a powerful tool for the design of usable products, buildings and systems. This book explores the disciplines of social psychology, sociology and anthropology, which provide techniques for investigating the relationships between people and design, in assessing the role that products and th...
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and ...
Discover 500 of the most innovative, influential, and enduring products from the last five centuries in one compact and highly collectable volume. The Design Book presents iconic pieces by Le Corbusier, Philippe Starck, the Eames, and the Apple design team, alongside classic objects such as the paper clip, the hurricane lantern, and the martini glass. Each entry pairs an image with a descriptive caption, providing accessible information about the product, designer, manufacturer, and history. Take an extraordinary journey through the objects that have improved our functionality, shaping our society and culture today.